No matter how struggling their lives are, many choose to lead an optimistic life! And you will see lots of people like that in Vietnam. That fact has been proven, again, this year.
According to The Conference Board Global Consumer Confidence Survey in collaboration with Nielsen, Vietnam scores 122, after India, the Philippines and Indonesia with their respective scores of 133, 131 and 127. Compared to the third quarter, Việt Nam’s CCI score fell by 7 points, however it is predictable as for the last quarter of the year, the Vietnamese people were understandably anxious about their year-end bonuses and spending for the Lunar New Year, or Tet holiday.
In the fourth quarter, Vietnamese consumers continued to rank job security (43 per cent) and health (43 per cent) as their top two key concerns, while 27 per cent pointed to work-life-balance as the third most cared-about matter. Other key areas of attention for Vietnamese consumers were their family members: They reported being more attentive to their parents’ welfare and happiness (19%) and children’s education and/or welfare (8%).
For the quarter, the nation’s economy moved down one spot on the key concerns list with only 20 per cent of respondents indicating that it was a concern (compared to 27 per cent respondents in the third quarter).
This survey polled more than 32,000 online consumers in 64 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America.
Do you agree with the survey result? Leave your comments below to tell us why you do or do not!